Former Xbox Executive Suggests Microsoft Prefers Netflix-Style Game Delivery Over Hardware Production

Peter Moore Reflects on Xbox 360’s Legacy and Gaming’s Future

In a recent interview celebrating the twentieth anniversary of the Xbox 360, former Xbox Corporate Vice President Peter Moore appeared on the Danny Peña podcast. With a rich history that includes roles at SEGA and Electronic Arts, Moore offered insight into the evolving gaming landscape and pondered the future of the Xbox console itself.

Microsoft’s Strategic Shift in Gaming

Discussing Microsoft’s acquisitions, Moore pointed out a notable shift in focus for the company. He stated, “If they had the choice, would they make hardware? No. They would be delighted if they could be a multi-hundred billion-dollar entity delivering content directly to the television.”He envisions a world similar to Netflix, allowing players easy access to gaming without the need for dedicated hardware. With substantial acquisitions like Activision Blizzard, Moore believes Microsoft’s approach has fundamentally changed from the traditional competitive console wars to a broader economic strategy that emphasizes content delivery over console sales.

Moore’s perspective reflects a sentiment of nostalgia for the competitive spirit of earlier eras.“Has it lost a little bit of the feistiness that the industry I think fed upon and grew upon? I think so, yeah.”He underscores that the gaming industry has evolved, prompting a reassessment of what the future may hold.

The Rise and Challenges of Subscription Models

While not entirely surprising, Moore’s insights align with Microsoft CEO Satya Nadella’s ambitions for a Netflix-style gaming subscription through Game Pass. However, the excitement around this model has faced considerable obstacles, and growth has stagnated despite the inclusion of blockbuster titles like Starfield and Call of Duty in the service upon their release.

The hesitance among gamers for a Netflix-like format raises questions about the long-term viability of such models. Moore’s commentary resonates particularly with Xbox enthusiasts who are increasingly anxious about the brand’s future, given Microsoft’s recent decisions to release games on competing platforms, such as PlayStation and Nintendo. This shift prompts uncertainty: could the strategy lead Microsoft to reconsider the necessity of producing future Xbox consoles if sales continue to decline?

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