Matthias 'losemann' Beyer is the CEO of Neolution E-Sports and and is in charge of Twitch's Network Development on the SEA region. GosuGamers caught up with him for an interview regarding his gaming roots, Neolution's progress, and his involvement on Twitch and other gaming projects.
Here is an excerpt from the interview:
How did you came up with the idea of Neolution? What was the hardest part of starting up an Esports company?
-"As mentioned earlier, we wanted to support teams, and build a team-house. We did not end up doing that because it would support too little people, so gaming cafes with high-end machines are much more suitable to support a larger audience. Well, we do it like most other companies, we connect budget to sales. To open a market, you need a good pile of cash to get your product out there, but then after some time, we need to make sure that we at least cover the costs and in best case scenario also make a little bit of a profit."
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Many think that sponsoring teams are just a tool for promotion and marketing. From your perspective, are there any more reasons as to why you sponsor teams?
-"We use sponsorships to promote our brand, but we also sponsor out of passion... We try to be smart, invest wisely and then sit at home watching Twitch and hope to see good games. "
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Considering you have lived in both sides of the world, is the Esports scene in Europe or Asia bigger?
-"Of course we cannot compare that now, we play different games here. So it is a bit more complex. However, we are missing infrastructure here, like good pages writing news about what we do. Yet I see this region in the future to be one of the biggest on a global scale, because our teams can live on lower salaries than in Europe, and we here are passionate about our teams. We are allowed to be fans of a gaming organization without being labelled Geek or Nerd. Give the scene 1-2 more years."
Read the full interview here!
