Nintendo Revives Fascinating Trademarks for Future Projects

Overview

• Nintendo has renewed its Seal of Quality trademark for various gaming products.
• The company has also fortified its trademark for The Legend of Zelda franchise, covering a wide array of goods and services.

Nintendo has recently taken steps to reinforce its renowned “Seal of Quality, ”renewing it for a variety of video game-related merchandise. This renewal coincides with the commitment to protect the iconic Legend of Zelda trademark, again emphasizing Nintendo’s proactive stance on intellectual property (IP) management.

Nintendo Reinforces Its Iconic ‘Seal of Quality’

Nintendo has renewed the Nintendo Seal of Quality trademarks in Japan pic.twitter.com/g6of9HKZj6 - Nintendeal (@Nintendeal) February 17, 2025

Nintendo’s trademark renewals may suggest upcoming projects or remakes, particularly within the beloved Zelda series. However, these actions could also simply be standard procedures to secure their intellectual property. The original Seal of Quality was implemented during the NES era as a means of restoring consumer trust following the video game crash of 1983. It served as an assurance that Nintendo’s products met specific quality standards. As the gaming industry has developed, this practice has evolved, giving way to other rating systems such as ESRB and PEGI.

With the Nintendo Switch 2 announced for a 2025 release, the current trademark activity could hint at a strategic preparation, although clarity remains sparse. The gaming community’s response to the Switch 2 announcement has been overwhelmingly positive, marking a significant milestone in Nintendo’s storied history. The new console is designed similarly to its predecessor but features a larger physique and a sophisticated black finish, appealing to a more mature audience.

One exciting aspect of the upcoming Switch 2 is the introduction of new Joy-Con controllers, rumored to include enhanced features that could transform the gaming experience. As anticipation builds among fans for the Switch 2, it’s evident that Nintendo is actively preparing for this highly-awaited release.

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