Newzoo Global Games Market Report: Nintendo Switch 2 Drives Console Market Growth in 2025

Newzoo’s Global Games Market Report 2025: Key Insights and Predictions

According to Newzoo, a leading global analytics firm specializing in the video game industry, the Global Games Market Report for 2025 has unveiled compelling trends and forecasts. Notably, video game consoles are poised to drive market growth this year, primarily fueled by the highly anticipated Nintendo Switch 2.

Projected Industry Revenue Growth

The report highlights a significant milestone: the gaming industry is expected to achieve revenues of $188.8 billion by 2025, reflecting a 3.4% increase from the previous year. The mobile gaming segment is forecasted to generate $103 billion in 2025, marking a 2.9% growth over 2024. Mobile games currently dominate the market, accounting for 55% of total revenue.

The Growing Player Base

Newzoo’s analysis indicates that by 2025, approximately 60% of the global population, or 3.58 billion gamers, will be engaged in video gaming. This demographic includes 3 billion mobile players, 936 million on PC, and 645 million console gamers. Although console gaming is expected to see a boost this year, mobile platforms will continue to hold the largest share of players worldwide.

Future Predictions for 2028

Looking ahead, Newzoo anticipates a remarkable transformation in the gaming landscape over the next three years. By 2028, total market revenue is projected to climb to $206.5 billion. Consoles are expected to lead this growth through a combination of new hardware and significant title releases, such as the upcoming Grand Theft Auto VI. The forecast indicates that console revenue will expand at a rate of 4.7%, outpacing growth in both mobile and PC segments.

Forecasting Player Growth

Player demographics are also set to evolve: console gamers are expected to reach 688 million by 2028, while PC gamers will surpass 1 billion for the first time in history. In contrast, mobile gaming will continue to witness the fastest growth trajectory, solidifying its status as the largest gaming segment.

Concluding Insights from Newzoo

“2025 shows a market that’s maturing – but not stagnating. Growth is there, it’s just harder won. The winners will be the ones who lean into timing, retention, and ecosystem strength, not just the raw pursuit of new players.”

This insight underlines the importance of strategic engagement and market adaptability for gaming companies aiming to thrive in a dynamic industry landscape.

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