Warner Bros. Plans To Keep "Transforming Biggest Franchises" Into Live-Service Games

Warner Bros. Discovery's CEO, David Zaslav, has confirmed in an earnings call that the company is going to keep pushing monetisation and live-service elements for its "biggest franchises", despite attempts in games like Mortal Kombat 1 and Gotham Knights seeing major backlash.
Over the past two console generations, we've seen countless studios pivot to live-service games that aim to keep a player's attention for as long as possible instead of dedicated single-player experiences that can be put down after being finished, despite the latter being dominated by big names like Fortnite, Warzone, and more.
2023 has seen a ton of live-service games getting taken offline, including ones that have barely had time to cook like Knockout City, Rumbleverse, and Final Fantasy 7: The First Soldier.
Although it seems like most studios nowadays are taking that approach, one of the leading studios has been Warner Bros. Interactive. Several of its releases over the past few years like Gotham Knights, Back 4 Blood, Mortal Kombat 1, and the upcoming Suicide Squad: Kill The Justice League, have clearly been trying to emulate the live-service model and keep players invested and spending for as long as possible.
Despite the hefty amount of backlash that these games have gotten for being grindy, expensive, and "predatory", it looks like Warner Bros. isn't going to budge and is in fact going to go even harder on the live-service model. This was revealed by the company's CEO, David Zazlav, who spoke on the subject during a Warner Bros. Q3 earnings call.
"Our focus is on transforming our biggest franchises from largely console and PC based with three-four year release schedules to include more always on gameplay through live services, multiplatform and free-to-play extensions with the goal to have more players spending more time on more platforms. Ultimately we want to drive engagement and monetization of longer cycles and at higher levels.
During the call, Zazlav noted that it plans on putting more money into its gaming ventures, but that the approach is going to continue to be focused on emulating live-service games. Zazlav specifically points out that Warner Bros. plans on "transforming our biggest franchises" into "live services, multiplatform, and free-to-play extensions" to make sure that players are playing the same game for as long as possible.
Zazlav is essentially saying that, despite many players calling for Warner Bros. games to focus less on live-service elements and offer complete experiences, the company is going to keep making the same experiences. All of us hoping that Suicide Squad: Kill The Justice League's delay was to pull back on the battle pass and seasonal features are about to be disappointed.
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