Final Fantasy 14 Gong Cha Collab Is Already Being Scalped For Over $100

Summary
- Final Fantasy 14's Gong Cha collaboration is a disaster, to put it bluntly.
- In short, buying themed FF14 drinks can earn you codes for in-game items like mounts, but these codes are printed on incredibly scarce business cards.
- Scalpers have swept them up and are selling several online, turning profits in the thousands.
Yesterday, Final Fantasy 14 announced a collaboration with the bubble tea cafe Gong Cha in which fans can buy Cactuar, Fat Cat, and Chocobo-themed drinks to earn keychains and item codes. However, in just 24 hours, stock is running out and being plastered all over eBay for hundreds of dollars.
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PostsA post on the game's subreddit calling the collaboration "terribly done" hit 800 upvotes before being almost immediately deleted. The poster claims that there were only 27 codes in the one Gong Cha near where they live in Sacramento, California. Since it was the only one local to them, it was "insanely busy". They allege that they waited an hour and a half for just three drinks only to find out that they'd run out of the very limited number of codes.
In stark contrast, others claim that they were given multiple codes after simply asking, rather than having to buy multiple drinks. But as eBay shows, a lot of these handouts are now being scalped for extortionate prices.
Item Codes And Key Chains Are Selling For Over $100
Gong Cha sells milk Bubble Tea for around $5. In contrast, digital Porxie King Mounts are being sold online from $80 to $150. One eBay user is selling four of these codes for $120 each and has already sold six others. That's $1,200 made on scalped codes from a cute little bubble tea collaboration. The worst part is that this is the case for many of these sellers.
The reason for the scarcity is that all of the codes are given out via business cards, instead of emailing them to customers or printing them on a receipt, alternatives that would make them far less rare. As such, unless you're among the first in line, you're not going to get a code. Especially if people are earning multiple at once.
The collaboration also launched in the middle of the week, and many have voiced frustration at having to wait until the weekend to so much as have a chance at getting a code in the collaboration. It's a mess, to say the least.
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Like Follow FollowedFinal Fantasy 14 (2010)
MMORPG Systems OpenCritic Reviews Top Critic Avg: 86/100 Critics Rec: 92% Released August 27, 2013 ESRB T for Teen: Alcohol Reference, Animated Blood, Language, Suggestive Themes, Violence Developer(s) Square Enix Publisher(s) Square Enix Engine Crystal Tools Multiplayer Online MultiplayerWHERE TO PLAY
DIGITALSquare Enix's popular MMO, Final Fantasy 14: A Realm Reborn, has players step into the role of the Warrior of Light in the world of Eorzea. There, they find themselves testing their mettle against Primals, the Garlean Empire, the Ascians, and plenty of other threats.
This award-winning MMO now has multiple expansions to its name, with the most recent Endwalker expansion bringing the Hydaelyn/Zodiark arc to a close. Director and producer Yoshi-P has promised lots of plans for future content and the game has regular updates to keep players occupied.