Interactive Innovation Conference 2026 Announced by Entertainment Software Association

Entertainment Software Association Announces Inaugural Interactive Innovation Conference

The Entertainment Software Association (ESA) has officially revealed that the first-ever Interactive Innovation Conference, commonly referred to as “iicon, ”is scheduled to take place from April 27 to April 30, 2026. This landmark event will be hosted at the luxurious Fontainebleau Resort located in Las Vegas, Nevada.

Event Overview

iicon will be an exclusive invitation-only gathering designed to bring together prominent visionaries, thought leaders, and innovators from various sectors. The primary goal of this conference is to leverage the expansive potential of interactive entertainment. Attendees can look forward to engaging keynote speeches, enlightening discussions, hands-on workshops, and invaluable networking opportunities with top executives from leading companies in entertainment, technology, and business.

Industry Representation

This event aims to encompass a diverse array of industries that utilize interactive entertainment, including music, sports, healthcare, education, and, notably, film and television. So far, several high-profile exhibitors have confirmed their participation in the conference. These include:

• Amazon Games
• Disney
• Electronic Arts
• Epic Games
• Nintendo
• Square Enix
• Microsoft
• Take-Two Interactive Software
• Ubisoft
• Warner Bros. Games

As the conference date approaches, additional exhibitors and attendees are anticipated, potentially featuring contributions from major players in the film and television industry.

Expert Insights

Remarks from industry executives underscore the significance of this platform. John Heinecke, Chief Publishing Officer at Square Enix Americas, EMEA, and ANZ, stated, “Video games have been a major contributor to our global culture by blending entertainment, creating communities, and pushing new technologies.iicon will be an incredible forum where business leaders and innovators can join forces to celebrate our industry’s achievements and to build the future of entertainment together.”

The focus on entertainment in a highly interactive framework suggests that the event will likely attract notable figures from the field of artificial intelligence (AI).Though AI has sparked considerable debate within the entertainment sector, an increasing number of companies—including giants like Capcom and Square Enix—have begun exploring its applications.

Event Vision

Stanley Pierre-Louis, President and CEO of the ESA, expressed the conference’s ambitious vision: “For decades, video games have been at the forefront of technological and cultural innovation. With iicon, we are creating a space for visionaries across industries to come together, connect, and reimagine what’s possible through interactive entertainment.”

Stay Updated

Interested parties are encouraged to sign up for updates via the official iicon website. This platform will provide ongoing announcements regarding sponsors, exhibitors, and various talks leading up to the event.

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