Marathon’s No Marketing Plans Rumor Indicates Possible Delay

Challenges in the Development of Marathon

Bungie’s long-anticipated franchise revival, Marathon, has faced a tumultuous development journey. Following its announcement in May 2023, the game experienced a significant setback when its release was postponed to 2025, a move attributed in part to substantial layoffs within the studio.

Leadership Changes and Internal Turmoil

In 2024, the situation escalated when Game Director Christopher Barrett was dismissed due to misconduct. His exit paved the way for Joe Ziegler, the former Game Director of Valorant, to take the helm. This shake-up was further compounded by reports from industry insiders like Tom Henderson, who suggested growing concerns surrounding the game’s future viability.

Recent Developments and Controversies

Last month, Bungie surprised fans by announcing a definitive release date of September 23, 2025, alongside new gameplay footage. However, this was shortly overshadowed by an unsettling revelation: it came to light that the game had incorporated assets from artist Antireal without obtaining proper permissions. Bungie has acknowledged this oversight, committing to removing the unauthorized content and assuring that they plan to compensate the artist appropriately.

Rumors of Further Delays and Marketing Concerns

Amidst this tumultuous backdrop, speculation about a further delay for Marathon has emerged. In a recent episode of his paywalled podcast, Sacred Symbols+, former IGN journalist Colin Moriarty revealed insights from industry sources suggesting that there are currently no plans for paid marketing on the game. He noted that this could be an unusual strategy for such a high-profile title, leaving many to speculate about the implications for its release strategy.

The Importance of Strategic Decisions

While it’s essential for fans to approach this information cautiously, the high stakes cannot be ignored. Sony, already reeling from the costly $200 million failure of Concord and the cancellation of The Last of Us Online, alongside Bungie’s own recent challenges, cannot afford another misstep in the live service realm. A delay, if necessary, could serve as a prudent decision to ensure the game’s successful launch.

Platform Availability and Pricing

Upon its release, Marathon is expected to be available on PC, PlayStation 5, and Xbox Series S|X, featuring full cross-play capabilities across all platforms. Interestingly, the game is slated to be priced lower than full-priced games, likely in the range of $40 to $50, making it accessible for a wider audience.

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