The Daily Grind: How much effort do you put into your MMO guild names?

I don’t think I am alone in thinking way, way too much about guild names, at least when I was first starting out in MMORPGs. Remember when everything was Something OF Something? And then when the one-word power names came into vogue during the WoW raiding era? I mean, I’m guilty of falling in with all those trends. I once named a guild “Hand of Justice” – it just doesn’t get more pretentious than that.
The guild names that actually make me pause nowadays are the ones that make me laugh.
How much effort do you put into your MMO guild names? Do you go for serious, silly, or something in between?
Every morning, the Massively Overpowered writers team up with mascot Mo to ask MMORPG players pointed questions about the massively multiplayer online roleplaying genre. Grab a mug of your preferred beverage and take a stab at answering the question posed in today’s Daily Grind!