Cenarion Hatchling raises over $1.9 million for Japan Earthquake aid
Time for some good news. The recent Blizzard charity drive for the Japan Earthquake and Pacific Tsunami catastrophe relief has been a big success.
It was to help the victims of the Japanese Tsunami, the "wild and noble" Cenarion Hatchling was introduced by Blizzard.
The purchasable pet has since been a big hit - it has raised over $1.9 million for the American Red Cross efforts. At $10 per pet and 100% of the proceeds going to the American Red Cross, that's over 190,000 pet purchases since the pet went on sale in May.
What could be a more striking and modern example of helping people through charity, namely by mobilizing big masses of gamers, in this case a mmorpg community?
So big complements to Blizzard for launching yet another successful project, this time to help people in need.
And by the way. The pet is still available in the Blizzard pet store.
Links
Blizzard pet store - Buy the Cenarion Hatchling