Sony And Microsoft's Full Arguments Against And For The Activision Blizzard Merger Have Been Published

The full arguments from both Sony and Microsoft on Microsoft's proposed Activision Blizzard takeover have been published by the CMA. The two companies have been arguing for weeks, with Sony claiming Microsoft's ability to make Call of Duty an exclusive will damage its business, and Microsoft responding by offering long-term commitments to keeping the game available everywhere.
This development was spotted by VG247, and published on the UK government's website. Sony's arguments are 22-pages long, and Microsoft's are a whooping 111, so get a cup of tea and prepare for a long read.
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Sony states that it agrees with the CMA's initial findings. " It believes strongly that the Transaction will harm competition, industry participants, innovation, and consumers." The Transaction is what the buyout is being referred to, and it makes a lot of the business jargon sound very cool.
Sony says The Transaction is "a threat to an industry enjoyed by hundreds of millions," could "cause significant harm to consumers, competition, and developers," and "would harm nascent competition in cloud gaming."
Microsoft argues that The Merger - softer branding, important for winning over hearts and minds - "is fundamentally pro-competitive because it increases competition in a market long dominated by Sony."
Microsoft is positioning itself as the underdog in order to convince the CMA The Merger should go through. "The suggestion that the incumbent market leader, Sony, with clear and enduring market power, could be foreclosed by the smallest of the three console competitors, Xbox, as a result of losing access to one title, is not credible."
Microsoft also adds, "the addition of Activision’s content to Xbox will, if anything, increase Xbox’s chances of being able to compete more successfully with Sony’s PlayStation."
It's hard to pick sides between two billion-dollar international corporations each trying to make as much profit as possible, so we won't.
The EU is also looking into the deal quite closely, so the trouble may not be over for Microsoft. The CMA is also targeting Apple and Google over what it believes to be a "duopoly" over mobile app stores and mobile broswers.
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