The Sims has had a chokehold on the life sim genre since the first game was released way back in 2000, and its utter domination has allowed it to implement increasingly extractive monetisation policies that have increasingly upset longtime fans. It’s been over two decades since then, and we still haven’t seen any serious competition.

Well, at least none that have been released. A couple of brave studios are attempting to challenge the juggernaut’s dominion: Life By You, which was slated for release this year, has been cancelled, but Paralives, Vivaland, and inZOI are still readying themselves to challenge for the throne. Of these three, PUBG developer Krafton’s inZOI is slated to release first, later this year.

Krafton also recently made headlines for acquiring Hi-Fi Rush developer Tango Gameworks after it was inexplicably shuttered by Xbox in a round of brutal layoffs earlier this year.

In a wildly successful attempt to drum up hype (its 24-hour player peak is well over 18,000), Krafton has released a character creator for inZOI, which will be available until August 25. Steam sent me a notification about it last night, and I knew that if I started playing with it then I’d end up sleeping way past my bedtime, so I woke up early to try it out. I thought I’d be stuck in there for half an hour tops. How wrong I was.

Good God, This Character Creator Packs A Punch

I’ve been playing with the idea of creating my house and all my housemates in The Sims 4 and shooting a little movie to send to the group chat, as if I don’t have enough little projects lying around unfinished. Since inZOI’s character creator was sitting right there, ripe for noodling around in, I decided to try making my housemates in it.

On booting it up and creating a Krafton account (ugh), like other fans, I was immediately struck by its surprisingly realistic graphics and the amount of control it gives you. The first thing you can customise is your profile. You pick from two genders, select an age (child, young adult, adult, middle-aged, and senior) that changes the texture of your skin and how wrinkled you are, and pick a trait. There’s also a section called Desired Life, but a note beneath it says it’s still in development.

Traits work differently in inZOI, it seems. As of right now, you can only pick one trait, like Dreamer, Safety-Conscious, Perfectionist, and so on. Each trait has a set of associated keywords and values, a unique description, and a list of characteristics that appear to affect gameplay in some way, though exactly how isn’t clear yet.

Facial customisation has two modes, basic edit and detailed edit. Both are used by clicking and dragging nodes on a face, allowing you to sculpt your Zoi within its limits. Hairstyles, skin, eyes, and makeup can also be customised with quite some granularity – there’s even a slider for how deep your character’s eye bags and smile lines will be.

Body customisation is less detailed. There are two sliders for muscularity and body weight, and you can click and drag individual body parts to expand or shrink them. There’s quite a bit of variety in outfits and you can create your own basic clothing items, choosing sleeves, necklines, and hemlines and throwing on user-uploaded textures or AI-generated ones.

I have mixed feelings about the AI-generation incorporated in this game, but I’ll leave that for another time.

The studio mode is also pretty cool – you can choose different backgrounds, poses and expressions for your Zoi, and even customise the lighting. There are a number of filters you can use as well. Perhaps most impressively, you can connect inZOI to an app on your phone that will capture your face and animate your Zoi accordingly. Apparently, full motion capture will also be added in the future.

inZOI Does Something The Sims Can’t

While The Sims has typically gone for a more stylised, cartoony aesthetic, inZOI is impressive in how close to broaching the uncanny valley it gets. It doesn’t quite succeed, but damn, it’s close. Players who are far more talented than me are already creating celebrities with surprising success – here are some immediately recognisable renditions of Angelina Jolie, Doja Cat, and Timothee Chalamet.

This realism is something that Sims players have been chasing for years, thus the number of mods that have been created to try and emulate that. For inZOI to offer this kind of realism right off the bat is pretty wild, and a lot of Sims players are very excited that their favourite series might finally have a viable alternative.

But inZOI’s Creator Isn’t Perfect Yet

That said, inZOI’s creator is lacking in some ways. Apart from the crashing issues and errors some players have reported, the character creator is in no way perfect. For one, there are very few facial hair options – how do I give my housemates the scruff I’m so accustomed to seeing on them? There aren’t a ton of accessories, either. I can’t give my Zois simple hoop earrings or facial jewelry, which most of my housemates wear.

And another thing: everybody is too pretty. After several hours spent futilely trying to create accurate representations of my friends, I realised that the limits inZOI implements simply don’t give me the leeway I need to make normal people who aren’t completely drop dead gorgeous. I tried to make my partner, and though the individual features looked close enough, when I zoomed out, I was looking at a K-pop star.

The same happened when I tried to create myself: I looked kind of like me when I zoomed in to specific parts of my face, but as a whole, my Zoi looked like me if both my parents had been models. Somehow, the character I created in Starfield was closer to reality. This isn’t a bug, but a feature. Every Zoi you create will look effortlessly gorgeous, but that’s not what I want. I want them to look like the people I know.

The body editor also leaves much to be desired. I have a big butt, but inZOI won’t let me give my Zoi an appropriately sized behind. With the game’s limits, I could only give myself a sad, square tushy.

Despite all this, I still lost hours to inZOI’s character creator, making too-beautiful versions of my friends. God help me, I know that once I finish my shift, I’m going to dive back in and make yet another valiant effort to get my face right. If the game eventually lets me make animals, I’m cooked, because I live with four cats and I will absolutely try to make them as ugly-cute as they are in real life. Thank god this creator is disappearing from Steam in a few days, because otherwise, it could become a serious problem.

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InZOI

Life Simulation Systems 4.0/5 6.8/10 OpenCritic Reviews Top Critic Avg: 82/100 Critics Rec: 86% Released March 28, 2025 Developer(s) Krafton Publisher(s) Krafton Engine Unreal Engine 5 Multiplayer Online Multiplayer
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"Every life becomes a story" Create your unique story by controlling and observing the lives of 'Zois'. Customize characters and build houses using inZOI's easy-to-use tools to live the life of your dreams and experience the different emotions of life created by its deep and detailed simulation.

Platform(s) PC Powered by Expand Collapse 2:33 Next

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