World of Warcraft’s Love is in the Air event is a celebration of love, and what better way to honor that than showering yourself with gifts? To get your hands on Valentine’s-themed toys, cosmetics, pets, and mounts, you’ll need to collect Love Tokens.

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Blizzard revamped Love is in the Air this year, replacing the usual method of exchanging Friendship Bracelets and spraying perfume to earn Love Tokens. Instead, there are a bunch of new ways to earn Love Tokens through the Gala of Gifts. Here’s every way to earn Love Tokens in WoW and spoil yourself with lovely loot.

How to earn Love Tokens in WoW: Love is in the Air

As of 2024, World of Warcraft players can earn Love Tokens during Love is in the Air from the following sources:

  • Introductory quest — 10x Love Tokens (one-time only)
  • Daily Quests — 20x Love Tokens per day
  • Crown Chemical Co. questline + introductory quest — 130x Love Tokens (one-time only)
  • The Crown Chemical Co. dungeon — 5–11x Love Tokens per day
  • Donating to the Artisan’s Consortium — 10x Love Tokens per day

Friendship Bracelets, which could be used as an unlimited source of Love Tokens, have unfortunately been removed. Spend wisely!

Take a Look Around – Gala of Gifts location

  • Image: PC Invasion
  • Image: PC Invasion

The first thing you should do during Love is in the Air is pick up the quest Take a Look Around from Valdrakken, Orgrimmar, or Stormwind. This introduces you to the Gala of Gifts, which serves as the event hub and is located outside Orgrimmar and Stormwind. It also unlocks Daily Quests, which is your primary source of Love Tokens throughout the event.

Daily Quests

Image: PC Invasion

You can pick up two Daily Quests from the Gala of Gifts every day. One quest revolves around a random love-themed task, while the other requires you to take a trip through the Scenic Getaway Portal to romantic locations across Azeroth. Each quest rewards 10 Love Tokens.

These quests are far more fun and involved than the dailies of yesteryear. My favorite is “The Gift of Relief,” which had me yelling around Orgrimmar, screaming into pillows, and kicking trash around while NPCs questioned my sanity.

Crown Chemical Co. questline

Image: PC Invasion

The Crown Chemical Co. Questline is a series of short quests that set the scene for the dungeon of the same name. Start the questline by speaking to Detective Snap Snagglebolt in Orgrimmar or Strowmind and picking up the I Smell Trouble quest. Completing all four of these quests rewards you with a total of 130 Love Tokens, so don’t miss out!

Crown Chemical Co. Dungeons

Image: PC Invasion

Completing The Crown Chemical Co. dungeon once per day will earn you a Heart-Shaped Box, which contains 5–11 Love Tokens. You also have the chance to obtain the coveted X-45 Heartbreaker mount, previously known as the Big Pink Love Rocket — no need to explain that change.

To queue for The Crown Chemical Co., select it in the Dungeon Finder (eye icon) or by talking to Detective Snap Snagglebolt. Snap’s questline requires you to complete this dungeon, so complete the Crown Chemical Co. questline before your firstrun of the event.

Donate to the Artisan’s Consortium

Image: PC Invasion

If you’ve got cash to splash, you can donate a whopping 10,000 gold to the Artisan’s Consortium in exchange for a measly 10 Love Tokens. It’s not a brilliant return on investment, but the option is there if you’re the type of World of Warcraft player with gold to burn. There’s also an exclusive achievement for particularly big spenders.

All Love Token Rewards in World of Warcraft

Image: Blizzard Entertainment

There are a ton of rewards to purchase during Love is in the Air from vendors around the Gala of Gifts. The most expensive event-exclusive items are the Heartseeker Mana Ray and Swift Lovebird mounts, and Love Boat and Exquisite Love Boat toys at 270 Love Tokens each.

ItemTypePriceHeartseeker Mana Ray (new)Mount270Swift LovebirdMount270Heartseeker Moth (new)Pet40Lovebird HatchlingPet40Truesilver Shafted ArrowPet40Romantic Picnic BasketToy10Eyes For You Only (new)Toy40Date Simulation Modulator (new)Toy100Peddlefeet’s Lovely HearthstoneToy (hearthstone)150Love BoatToy270Exquisite Love BoatToy270Sturdy Love FoolToy100Eternal Orange RoseCosmetic (head)20Eternal Blue RoseCosmetic (head)20Eternal Pink RoseCosmetic (head)20Eternal Black RoseCosmetic (head)20Eternal White RoseCosmetic (head)20Eternal Yellow RoseCosmetic (head)20Ancient Heirloom ScabbardHeirloom upgrade200Awakened Heirloom ScabbardHeirloom upgrade450Battle-Hardened Heirloom ScabbardHeirloom upgrade450Eternal Heirloom ScabbardHeirloom upgrade450Timeworn Heirloom ScabbardHeirloom upgrade450Weathered Heirloom ScabbardHeirloom upgrade450Rose of Dreams Fulfilled
Rose of Independence
Rosee of Joy
Rose of Friendship
Rose of Purity
Rose of Romance
Rose of TragedyConsumable – raises all stats by 10% for 168 hours5Lovely RoseThrows a Lovely Rose at the target5Single-Use BouquetThrows a flower bouquet at the target1Box of ChocolatesContains chocolate (needed for achievement)10Lovely FireworksFireworks (needed for achievement)5Love FoolPortable target dummy (needed for achievement)10Chocolate Bon-BombOne-time use bomb1Pink BrightburstsFirework5Manufactured Love Prism Shoots a pink beam at the target (needed for achievement)40Bag of Heart CandiesContains consumable candies (needed for achievement)2Lovely Dress BoxContains a random cosmetic dress20Dinner Suit Box Contains a random cosmetic suit20Silver Shafted ArrowShoot an arrow at a player to summon Kwee W. Peddlefeet (needed for achievement)5

Love Tokens can’t be mailed between characters on the same World of Warcraft account. That being said, most Love is in The Air rewards are shared between all characters, making alts handy to earn as many rewards as possible.

Every alt you have also means extra chances at the brand-new dragon armor and X-45 Heartbreaker. Unless you’re as luckless as me, who has yet to ride on a pink rocket in over a decade. Wait, no…

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