
Dying Light developer TechLand is handing out weapons packs to those who join it in teasing Bungie.
Destiny has partnered with Red Bull for a promotion offering XP boost items and an exclusive extra quest in The Taken King.
Dying Light developer TechLand has followed suit, offering its own drink-related DLC promotion: take a photo of yourself drinking a glass of water, post it on Twitter with the appropriate hashtag, and TechLand will send you a code for a premium weapon docket sometime in the near future.
We're jumping on the latest trend in game marketing! #DrinkRightDyingLight > #DrinkForDLC pic.twitter.com/DQHr6MRFwi
— Dying Light (@DyingLightGame) June 24, 2015
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Funny stuff, and also a pretty sweet deal.