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Ubisoft announced that, effective immediately, all first-party titles will be branded “Ubisoft Originals.”

Ubisoft confirmed the new branding in a succinct statement to Eurogamer. “Moving forward the ‘Ubisoft Original’ mention is attached to all of Ubisoft’s games created in-house by our talented developers,” said the Assassin’s Creed and Rainbow Six Siege studio.

While Ubisoft does not currently publish titles from exterior developers, the soundbyte-happy publisher is likely just looking for a trademark signifier, not dissimilar to “A Netflix Original Series”. The mind boggles that it distatic.aayyy.com/topic/dn/’t go with “Ubisoft Iconics”.

The first game to receive the sparkly new branding is Tom Clancy’s The Division: Heartland — a new, free-to-play take on the non-political tactical shooter series. Developed by the series regulars, Red Storm Entertainment, The Division: Heartland is expected to launch on PlayStation, PC, and Xbox in 2021/2022, with a mobile port also in the works.

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