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It seems as though Nintendo is taking marketing cues from games like Halo with an advertisement like this. Slow-motion, grey and dismal surroundings, you know the drill. Just because it feels derivative does not make it any less badass.

It must be speaking to some instinctual drive because I’m rationally aware that this could represent something of a homogenization in the industry. And yet I can’t be bothered to care because it does what it sets out to do. It makes me want to buy Metroid: Other M. Nothing else matters.

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