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Halfbrick’s much-loved iOS title Jetpack Joyride has reached 350,000 downloads in its first week, proving once again that the studio seems to have a handle on this whole App Store business. Alongside this news of success comes free unlockable content for the $0.99 game.

  • Mr. Cuddles, the robot dragon “vehicle”
  • Fruit jetpack, inspired by Fruit Ninja
  • Honest Phil costume, based on Halfbrick’s own Phil Larsen

I’m a firm believer that all games should be eventually updated with dragons, no matter how irrelevant that may be to the source material. Hey, it worked for True Crime.

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