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A cheeky prank has been played on modernwarfare3.com. If you click on the link at the moment, it’ll whisk you straight to the official homepage of upcoming rival shooter, Battlefield 3. 

Many have assumed that Electronic Arts sanctioned this endeavor, although there is absolutely no proof of that and it could easily be random hackers looking to spread anarchy. Modern Warfare 3‘s official site is actually part of callofduty.com, which hasn’t been screwed with. Nevertheless, the intent of the prank is clear. 

This is yet another chapter in a saga that has seen Battlefield 3 intrinsically linked with Modern Warfare 3, and I don’t think it’s helping DICE’s title. Just like Electronic Arts’ constant comparison with Infinity Ward’s game, all this serves to do is make people think of MW3 when they think of Battlefield 3. 

I have little doubt that, if EA didn’t secretly greenlight this trick, a fan of Battlefield certainly did. Unfortunately, I just don’t think stunts like this are helping to do anything more than promote Call of Duty.

[Thanks to all who sent this in!]

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